Strategy aimed at winning larger market share. the broad growth strategies are diversification, product development, market penetration, and market development, capacity expansion, Continuous Improvement of our competitive advantage and core competencies or strengths regarding reasonable price, cost, quality, and customers service. Brand improvement and efficient distribution channels and expanding export.
Market and growth drivers are the rising health consciousness among consumers, growing population, rise in tourism, economic growth, urbanization, tendering vitamin enriched water, rising income, concerns over safety of bottled water, allowing exports
Marketing Mix of Naqi covers 4Ps (Product, Price, Place, Promotion)
The product strategy focuses on clean water available in different sizes. The pricing strategy is focus on benchmarking its prices to the largest
companies in the market and has developed a competitive and flexible pricing strategy and has added strategic tool such as promotions, discount and gifts. Place & Distribution Strategy. Naqi has a strong distribution network so that its product is easily available in various food chains and fast food joints. Naqi Promotion & Advertising Strategy. Naqi engage in social media advertisements and make promotional offers and discounts from time to time. It also promotes by giving donations on a regular basis and sponsorship of major sports clubs like Al-naser and contributing to the social responsibility in education and health and others